The concept and formation of Rochester Play! was started by the parents of three children who live in Rochester, Michigan. With the assistance and input of friends and family, imagination of children, and support from others in the community, they confirmed the need for a premier and convenient location for children and adults of all ages to benefit from and share in their beliefs of the importance of a healthy and active lifestyle. In aligning the need with the desires, the owners confirmed their beliefs with other parents that the most important requirements in providing such a service included:
Offering an active, healthy, and educational play based set of services
Making it fun, entertaining, and comfortable for children and adults of all ages
The absolute need for a clean facility and equipment
Having a safe and secure environment to play and socialize
Being conveniently located and accessible to coordinate with other daily activities