Every Child A Swimmer, Goldfish Swim School, and Little Guide Detroit join forces to highlight the importance of swim and water safety for all Michigan families

In a united effort to enhance water safety education and ensure accessible swim lessons for children in Michigan, Goldfish Swim School has forged a strategic partnership with Every Child A Swimmer (ECAS) and Little Guide Detroit. This collaborative endeavor combines the expertise of Goldfish Swim School, the mission-driven approach of ECAS, and the community-focused initiative of Little Guide Detroit to create a comprehensive program dedicated to furthering the well-being of all Michigan children.

The Goldfish Swim School Commitment – High Quality Swim Instruction for Kids Ages 4 months-12 years-old:

Goldfish Swim School, founded in 2006 by Birmingham-based parents Jenny and Chris McCuiston, is recognized as the nation’s premier learn-to-swim program, prioritizing safety, fun, and quality instruction. With 12 Michigan locations, Goldfish Swim School provides year-round, indoor swim lessons for kids ages 4 months through 12 years-old. The school’s proven curriculum, featuring their proprietary “Science of SwimPlay®” approach, provides an engaging and secure environment where children not only learn to swim, but also develop crucial life skills.

Every Child A Swimmer (ECAS) – Making Swim Education Accessible:

Every Child A Swimmer is on a mission to make swimming an essential life skill accessible to everyone. Through the ECAS program, the organization provides grants to swim schools serving communities struggling to access high quality swim lessons. Additionally, ECAS advocates for life-saving legislation to further underscore the importance of swim education as part of every child’s development. This collaboration brings a holistic approach to the partnership, emphasizing the broader significance of swimming as a life skill.

Little Guide Detroit – Navigating Parenthood Together:

Widely recognized as the largest resource for families throughout the greater Metro Detroit area, Little Guide Detroit caters to the needs of local and visiting families navigating the adventure of parenthood. Founded with the goal of creating a vibrant community of parents and caregivers, Little Guide Detroit offers resources to help families make the most of every day. By aligning with Goldfish Swim School and ECAS, Little Guide Detroit commits to being a platform to bring swim and water safety education and programming to more and more families.

The Collective Vision:

This new strategic partnership envisions a Michigan where every child is equipped with the essential life skill of swimming. Goldfish Swim School’s commitment to quality swim education, coupled with ECAS’s mission to make it accessible, and Little Guide Detroit’s community-building efforts, forms a powerful alliance. Together, they aim to expand outreach, provide grants to swim schools serving communities in need of greater access to swim instruction, advocate for crucial legislation, and offer resources for families navigating the challenges and joys of parenthood.

Impact and Future Initiatives:

This collaborative effort not only strengthens the commitment to water safety but also paves the way for future initiatives. By combining resources, expertise, and community engagement, the partnership seeks to amplify its impact on the lives of Michigan families. From providing grants to swim schools serving in-need communities to advocating for life-saving legislation and supporting families through parenthood, the tri-organization alliance stands poised to make a meaningful impact. Families are invited to join us for FREE Family Swim Events at several Goldfish Swim School locations on Friday, February 2, 2024 to kick off this partnership!

Participating locations include:

The partnership between Goldfish Swim School, Every Child A Swimmer, and Little Guide Detroit represents a powerful convergence of expertise, mission-driven initiatives, and community building. As these organizations pool their resources and passion, Michigan’s children are set to benefit from comprehensive swim education, enhanced water safety, and a supportive community that empowers families to navigate the journey of parenthood with confidence and joy.